The LucePlan showroom was designed as a multipurpose and multitechnological space to hold product presentations to professionals of light and in-depth technical sessions with designers. The space has a diaphanous aesthetics where the light is reflected in an absolute and uncorrupted way. The detailed design is particularly focused on the flexibility in reconfiguring the rooms for exhibition purposes.

Technology innervates the space, transforming the architectural elements (walls and ceilings) in dynamic surfaces. A sophisticated control system allows artificial light to simulate natural light and its color changes in order to adjust the context for product presentation.