Countries with
ongoing projects
International Awards
Team members
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Habits, founded in 2004 by Innocenzo Rifino and Diego Rossi in Milan, is an industrial design studio with multiple experiences of international relevance. The team is composed by industrial designers, electronic and mechanical engineers, model makers, interaction and visual designers, architects with a multidisciplinary approach.
Today, the works of Habits are focused largely on digital products, home appliances, industrial equipment, lighting, IoT, UX interaction and interfaces.
The team awarded more than 100 international design prizes such as Red Dot, IF, Compasso d’Oro, Design Plus, Good Design, German Design Award.
The professional activity of Habits studio has always challenged future needs and necessities channelling key findings into research for new functional and expressive codes. This led to the spin-off of Digital Habits, a completely new experience and a scenario in which present and future meet.
A hub of talent and thought expression, Habits has a research and experimental workshop. Located in our Milan office, we create technological prototypes to develop concepts that are physical expression of imaginative thoughts. We are inspired by technology to realize ideas from the beginning. Our culture of prototyping creates a seamless progress from concept to prototyping to product. We transform advanced technologies in tangible user benefits.
We are deeply interconnected to the network of design and manufacturing competences located in all the territories around the city of Milan, which constitute the real Italian design district.
/ Creative space | 600m2
/ Collaborative areas | 600m2
/ Exposition/lecture area | 300m2
/ Books library | 480+ books
/ Materials library | 2000+ samples/finishes
/ Workshop Lab | 400m2
FDM-SLA 3D printing, UV printing, CNC, laser cutting, painting booth, test bench, electronics rework station.
At Habits BKK, we believe design can be a bridge between Thailand’s manufacturing know-how and its emerging technology scene; shifting Thai brands from manufacturers of products to ‘product innovators’. In our 15+ years’ experience with European and Asian clients, we have often worked to implement design as a new value and accelerate this shift.
In our new studio situated in the buzzing Bangkok, we bring this expertise, our entrepreneurial attitude and our design culture together to help our clients create innovative human/space-centered products delighting users with wonders of technology.
